A Beginner's Guide to Canada B2C Email List Marketing

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In addition to showing your followers compelling photos, youcan create a social media profile that highlights your brand's mission andgoals, showcase your products, and capture leads and sales. Instagram may seemsmall but it is a powerful tool that your business should definitelyuse!Psychology of white color In color psychology, white identifies innocence,goodness, cleanliness and humility. But keep in mind that this is the meaningin Western culture. In some parts of the world, white has the opposite meaning.We advise you to keep this in mind based on the target of your potentialcustomers. Another possible negative meaning of white is that it can symbolizesterility and cold. On an e-commerce website, white tends to be the most usedcolor. It is good to use it as a background color for the photos of yourproducts and pages, so to improve readability use black for the text.

White is the color that Adidas canada b2c email list uses most in marketing. Onthe Adidas online store, the top navigation is black. Using a white logo helpscreate contrast. Since his main color is white, he chose to use gray as acontrasting background on many pages and in product photographs. Many brandsthat have white as their central color tend to pair it with black or grey.Black color psychology Black is a popular color in retail. In color psychology,black symbolizes mystery, power, elegance and sophistication. Negatively, themeaning of color can also evoke emotions such as sadness and anger. Manyfashion retailers have used black in their logos. Black is also a popular colorfor text as it is an easy color to read. Black is a color widely used forexample by Chanel and Nike.

Chanel uses black forthe logo and has several black and white images on the website to keep aconsistent look. A black font is used on graphics for images and text. The callto action is also black. Nike uses a black, white and gray color scheme fortheir website. The logo and font are black throughout the site, this is to makeit easy to read. Like Chanel, Nike's call to action is also black. Psychologyof gray color In color psychology, gray represents neutrality and balance. butit too carries some negative connotations, particularly when it comes todepression and loss. Its lack of color makes it boring. Gray can be used forfont color, headers, graphics and even products to appeal to a mass audience.