12 Tips to Standout B2C Email Marketing Campaigns

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When was each of them last updated? Where is this or thatpage located? Such a map is considered not mandatory, but only a recommendedstep for optimization, so by and large you can do without its implementation.Read an interesting article: Sitemap - what is a Sitemap, how do XML and HTMLsitemaps differ, how to create them However, remember that missing a map maycause some problems during indexing and it is best to avoid them. To create aSitemap.xml, we recommend using plugins and special modules for CMS, which willautomatically update all changes. Usability Usability is the most importantelement to make the site much more convenient for all users. If your site isillogical and inconvenient, the visitor will leave it very quickly. And mostlikely it will switch to your competitor’s content, thereby depriving you ofpotential traffic and earnings.

Basic recommendations for improving usability: Adapt b2c email list yourresource for mobile devices. Use vertical and horizontal menus for easynavigation. Use the same font, stick to the same color scheme. Don’t overdo itwith content - a lot of pictures and videos can simply clutter up yourresource, and a potential client will not see what they actually came for. Besure to align text content to the left, not center. It will be much moreconvenient for people to read the text as they do in books. Read an interestingarticle: Website usability - what is website usability, a simple andunderstandable definition of what affects user behavior robots.txt This file islocated in the root directory. The main purpose is to promptly and immediatelyshow the robot what content can be indexed and what cannot.

The introduction of robots.txt is necessary for:Facilitation and acceleration of the entire indexing process by scanning robots.Reducing the load on the server. Indicates appropriate directives for systemsto bypass. Using the pr-cy and Seolib services, you can automatically generatea robots.txt file and place it in the root directory. You can find out whetherthe file is working correctly using Yandex and Google webmaster tools. Indirectories for webmasters from popular search engines, you can learn about thestandard rules for creating this file. Duplicates Duplicate content is aserious mistake that can lead to a loss of traffic from search engines, as wellas sanctions. If the same content is located on different sources, then Googlewill consider both examples to be duplicates, without considering which of themis more important for SEO improvement.