Your themes and topics per channel and map

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Say goodbye to just timeline posts, see what works well per channel. If you have determined per channel which content forms you will use, you know what you need in terms of input from the organization, design and image. And you can order templates that you and your team use. Structure chart for social media Getting started with the structure for your municipality I made a handy schedule for you: Social media structure for municipalities. In brief: Divide your target groups that are too broad into relevant segments.

Tip : Don't go too far, choose the most important. Investigate the potential reach of the different audience segments on the channels. Tip : Investigate the demographic characteristics of the channels first, that saves a lot of work. Make choices based on your figures: which target group through which channel Tip : Always match one channel with a maximum of target photo editor groups. Divide the themes among the target group segments. And so with the channels. Tip : One theme can belong to several target groups. but the approach is always different per target group segment.



Determine the content types for  out what you need in terms of content. Tip : This is the basis for your briefing to a creative agency. This takes time. Just like building a strong foundation always takes time. Make a strong social media plan with your team in steps Working with your team members on writing or updating a social media plan And learn from one of the best subject experts In this online in-company training you will learn to formulate clear objectives.