6 Reasons Why You Need a Mailing and Data Governance Policy

Rejoanje

One word…BORING. We are marketers that want to talk about marketing results and revenue impact. Who wants to talk about email policies and data governance? That’s a fast way to get the crowd yawning at the quarterly executive meeting. Ever have a discussion with a colleague about the difference between marketing emails and sales communications? Or, how purchased lists fit into your email strategy? An EDG Policy formalizes all of those informal discussions into one document.

The actual documented policy is the result of a lot of  C Level Executive List hard work defining the business processes around data management and email procedures. It’s a guiding document that brings clarity to business processes defined through cross-functional collaboration between Sales, Marketing, Support and other organizations that use email. The key is to change the discussion. Let’s fast forward to that same executive meeting in six months. Would you rather discuss reporting limitations, compliance risk and inefficiencies? Or… how your marketing results have improved dramatically and how your organization is set up to scale its brand?

The point is that to attain long term success, organizations need to create a solid foundation to build on from a business process and technology perspective—that starts with documented business practices such as an Email and Data Governance Policy (EDG Policy). Big picture, once implemented, an EDG Policy helps brands create an engaging experience in a compliant fashion by bringing clarity to an organization’s business practices.