In this last session the topic of technology and automation in the marketing,

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Sales and innovation processes of companies was discussed . Camilo Clavijo, Latam Sales Director of Hubspot, mentioned that “ technology must be the ally that contributes to consumer adaptation .” One of the most important learnings on this topic has to do with the fact that digital transformation must be the tool that helps sales teams do more with less. For example, using it to introduce changes that allow you to attract new customers, give them better services and do so quickly. And to achieve this, it must be considered that “ the customer journey begins before being a customer .” As Carolina Samsing Pedrals, Chief Revenue Officer (CRO) at Nubox, clarified , “they get a lot of information before deciding on a product or service.” Without a doubt, automation opens many doors to implement various software that can boost business operations. For Juanma Varo, Head of Growth @Product Hackers, “ companies need analytics software to control user behavior in their digital products.

” And, as the expert stated, to be competitive you must necessarily rely on technology and growth strategies . Now, some people may perceive automation as the robotization of operations and businesses. However, this is an opportunity to Special Data  personalize customer service . Along these lines, Natalya Spicker, Vice President of Growth and Strategic Partnerships at TransparentBusiness, considers that “ automation is a tool that allows us to focus on areas that are exclusive to human processes .” Growh Shops linkedin campaigns How do we set up our latest Growth Marketing campaigns to achieve exponential results? In this first marketing and growth forum , two specific cases were shared. For his part, Xavier Laballós, Co-Founder Growth Hacking Course, spoke about the uncertainty regarding the negative projection that his line of business had due to the beginning of confinement in Spain. This is because 80% of his income came from in-person courses. Faced with this eventuality, together with his team they decided to migrate their line of business towards digital to reverse this situation; showing that they needed a strategy to attract prospects. By executing a series of ingenious actions, they obtained more than 8,000 leads without having spent on ads! Eduardo Eneque, CEO of Impulse, shared the strategy behind organizing Growth Xperience Day and how LinkedIn was the main platform used to organically viralize the event. As a result: more than 2,400 registrations were obtained with almost zero investment! monetize databases How to use HubSpot technology to automate processes and achieve excellent results for an e-commerce? David Torres, Latam Sales Manager at Hubspot, talked about how to make an e-commerce work. “ It is necessary to maximize the economic unit with technology.” Their main recommendation is to decrease the acquisition cost while increasing the lifetime value.



And, to achieve this, e-commerce must generate traffic , establish pre-transactional conversions and monetize their databases. Under this scenario, HubSpot has boosted its clients' traffic by providing them with platforms to manage their content intelligently. Always under the premise of delivering value to the customer, thus improving their experience while accompanying them on their buyer journey. content creation How to accelerate the growth of your business by becoming a means of content generation? Gabriel Derteano, Head Of Content & Copywriter at Impulse, explained the role that content plays within Inbound marketing and why it is so important. The expert stated that content is not just making a video, copy, or creating an image, but it is everything we do in daily life. "When this is understood, the design of strategies, the approach to audiences, the discourse and the connection established with them acquire greater relevance." These are some of the learnings to highlight: It is worth investing in digital and content! This is an opportunity to build a brand, and understand that today's user path consists of consuming on every platform they visit. Understanding the buyer's journey : people are very rarely in buying mode, so it is necessary to analyze the best way to approach audiences. You can't just think about setting an agenda, but also create content to connect to the public in a different way. Look for specialists: you need people who have the necessary skills to generate stories that stand out and connect.