ADD STRUCTURED DATA TO TAKE YOUR SEO CONTENT TO ANOTHER LEVEL

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Once the research has been carried out, all that remains is to maintain consistency between the defined keywords and the content you are going to publish . For more information, do not hesitate to watch our video on YouTube channel ! 3.1.2 IDENTIFY THE LEXICAL FIELD OF THE TARGETED SUBJECT If you have managed to identify the first keywords that you will use to write SEO content, that's great! Now, we must try to go a little further by proposing “variants” to the selected keywords. To do this, you must list the words or expressions associated or linked to your keywords. In other words, it involves drawing up the lexical fields of your keywords . The goal of this research is to further enrich your content and bring originality to your text .

By using expressions around your keywords instead of repeating the same word X times in your content, you will show Google that your text is qualitative and has high added value. Following this, the search engine will be more inclined to position your content high on its results pages, in order to offer it to Internet users . If you have difficulty finding synonyms or similar expressions for your keywords, tools  Phone Number List exist to help you such as 1.fr , Yourtext.guru or SEMrush . SEO content writing tool 3.2 STRUCTURE YOUR SEO CONTENT TO MAKE WRITING EASIER 3.2.1 DETERMINE THE TITLES AND SUBTITLES TO PUT IN YOUR TEXT Once you have completed the previous steps, do not jump straight into writing your content! Think about structuringyour text, like during your dissertations in your secondary, middle or high school years (it brings back memories…and you ?).



This structural work involves adding titles and subtitles to your content. On the Web, these hierarchical elements are called Hn tags , and are very important to search engines . Used correctly, these tags will offer Google the possibility of “understanding” your text and positioning it on its results pages if its content is qualitative. For example, here is the structure of one of our articles on how to make a good website tree : hn structure optimized for seo 3.2.2 SEGMENT YOUR CONTENT: To return to school memories as before, during your essay, you had to separate your ideas into two or three sub-parts . On the web, it works according to the same principles. So avoid playing games that are too long.