Improves indefinitely Does not forget details

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The amount of text on the graphic. Advertising on Facebook is not a banner on the website where you have to fit all the information. You can also successfully use the description and headline fields. In graphic material, limit yourself to only the necessary text elements. Facebook used to allow text to only take up 20% of the ad space.

All advertisements had to be checked before they were broadcast. grid, where the area occupied by the text was determined. If the system assessed that the text took up more than 20% of the phone number list space, the ad was rejected. Some time ago this restriction was officially lifted. Unofficially, it still applies to some extent (especially in the case of ads with a single static image.



Ads with a lot of text on the graphics are simply more expensive and generate less reach. The situation is slightly different in the case of stories. Here you need to add subtitles if you are promoting a video or a keyword if you are promoting a static image. Recipients do not see the content of your ad in this location, so you should make sure that it is clear what it is about after the first glance at the board.