If you want to know the why behind

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Related: What is inbound marketing ? Keep paying attention to your organic ranking With your inbound strategy you want to bring all this valuable content to the attention of potential customers. Search engine giant Google uses many ranking factors to determine the position of a web page. Some of these factors focus on content. Google determines on the basis of certain criteria to what extent the information offered matches the search queries.

Ultimately, that “match” determines in addition to technical factors where your website or web page ends up in the SERPs – the search engine results pages. Of course you want to be the first! Because competition is philippines photo editor fierce, it is important to continually evolve with search engine manufacturers especially Google. Because? Acquiring and/or maintaining a high position requires your constant attention. Over time, Google changes the importance of certain factors.



This algorithm adjustment will affect your positioning. What should you pay attention to right now? Create content based on your buyer persona Google values ​​content that is unique. This is information that was actually created with the reader in mind. Don't write specifically for the search engine. Furthermore, attracting 'visitors' with content that does not meet their needs is completely out of the question.