Three benefits of display advertising

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Display advertising has three benefits:Three benefits of display advertisingEach is explained below.Advantage 1: Images and videos can be used in banners.With display ads, you can place ad creatives using images and videos in specific ad spaces. Its strength is that it has a high degree of freedom in terms of size and text, making it easy to express the message and brand image you want to convey.

Advantage 2: Aim to improve awareness of products phone number list and services among potential customersDisplay advertising has the advantage of increasing awareness among potential customers who are not yet familiar with your product or brand. The cost-per-click for display ads tends to be lower than that for listing ads, because ads can be delivered to a larger number of users with the same advertising budget.Also, unlike listing ads that can only deliver text, visual images such as images and videos can be placed where users can see them on the sites and apps they browse.




Therefore, one of its strengths is that it appeals to the user's visual sense and connects it to branding.Advantage 3: Retargeting allows you to reach potential customersRetargeting is a feature that allows you to appeal to users who have already visited your site again. Since you can track and appeal to users who are likely to be actual customers without missing out, you can expect a higher conversion rate compared to other targeting methods.