Targeting people already at the bottom of your funnel

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This will ensure that the customer finishes their purchase and reaps the benefit of new sales they may have previously missed. And it's also an effective ad spend for you because you're targeting people already at the bottom of your funnel. Strategy   A Festive Season Marketing Campaign! When everyone's honed in on the uping holidays, they will be searching for, reading, watching, and taking in content related to the holidays.

They will want to know about gift-giving ideas, new ways to present gifts, dishes to serve, places to travel, the best deals, and more. Give the people what they want! Create holiday-themed content mobile number list that adds value to the customer's personal life while also showcasing and demonstrating the virtues of your product, service, or brand to the consumer. If you can share information in an entertaining way that provides value, they will remember that you provided invaluable insight that helped them at a key time — which can and will translate into sales.



This is also an opportunity for strategic partnerships (which could be a strategy in its own right). For example, partnering with a holiday film being released and licensing its characters for your ads or sponsoring a local Christmas market with a reputation as a major attraction for your area. Eggo Nog IG Post Source Sugarlands Shines Holiday Marketing Strategies Key Takeaways Many businesses look for a spike in sales during the holiday season.