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What allows us to design a strategy that truly puts the company above competitors in the eyes of prospects. A good competency report is the deliverable of a competency analysis and should serve as laboratory tests before surgery, as they provide information on what to do and what to take care of. Components of a Competition Analysis The report generated in a competition analysis must have at least sections or chapters.
First Chapter: website audit. The first chapter is the website audit. The website audit allows us to technically analyze our company's site and the site of its main competitors, giving us a specific diagnosis of how each of these Digital Marketing Service is in terms of technology, marketing, content, code, analysis, speed and many others. parameters; The audit analysis of our website already opens up a panorama of opportunities for improvement regarding our property.
On the Internet, it allows us to know where improvements need to be made so that the site is presented better, is faster, is better understood and is best indexed by Google. However, if we run that same web audit on competitors' sites, then we can know the areas where they are doing very well, to know where we can expect it to cost us a little more work to reach the prospect and in which areas they are not doing well. so well to reinforce.
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