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Earnings potential: Entry level - 15-25K. Mid-level - 26-40K. Senior Level - 40K plus. Web/Online Manager Overview: Mostly a client-side role. Not overly technical - such roles would be Production Manager, Web Systems, Web Development. A very all-encompassing role with responsibility for a B2B or B2C website/s. Ensuring sites are W3C compliant, offer a good user experience and deliver results. May involve devising and managing a merchandising or content strategy.
The role often sits within marketing departments in non-digital companies. They will usually have sole responsibility for the web development and design agency as well as any other web agencies. They may have B2C Email List executives working for them and helping with the less senior parts of the role. It can be a broad role and it can also cross-over with Ecommerce Manager and Online Marketing roles. Key skills and experience: Good understanding of web production techniques including Information Architecture (IA), web languages, usability, copywriting, content management. Skilled web analytics user.
Agency and budget management. Ability to simplify the online world and explain to peers as well as Directors and gain company buy-in. Earnings potential: Entry level - 20-25K. Mid-level - 26-45K. Senior Level - 45K plus. Small businesses are the strength of U.S economy; many recent surveys have revealed that they are the driving force behind the economic recovery. In order to keep up in pace with the larger firms, smaller ones are seriously required to adopt the Internet to grow in today's economic situation.
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