Communication with customers Communication
The logo should also be consistent in colors, let's not go crazy with a lot of colors, it should stand out, but not cause nystagmus. What should characterize a good slogan ? Here, as with the previous two elements, simplicity comes at a price. The easier to remember the advertising slogan, the better, because it is aimed at building brand awareness. The slogan often contains the mission and vision of the brand. You can use puns, rhymes, homonyms or other language tricks to make the slogan catchy and worth the attention of recipients.Moreover, it is worth adjusting the password to the target group. Before you start creating slogans and advertising slogans, think carefully about who you are targeting your company's marketing Job Function Email List activities. target group The difference from classic marketing is that brand marketing focuses promotional activities on matching the target group, i e. a precisely defined group of consumers to whom the brand wants to reach. Thanks to this, it reaches a smaller group, but it is loyal and loyal to a given brand.
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Getting to know and adjusting the offer to the recipients is a long term activity. To determine who belongs to a target group, you need to create a profile of that person. Consider where the potential customer lives, what he likes, what age he is, whether he is a woman or a man, and it is also worth knowing what his income status is and what price segment he is in. with consumers should be tailored to the target group. We will speak differently to young people and differently to people over , just as important is different for people living in big cities and those living in the countryside.
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